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Top Pay-Per-Click Agency (PPC)

PPC is now the most common type of online advertising because it allows you to purchase top positions for relevant keywords on search engines and their partner websites, for a reasonable fee. This fee is generally based on a per-click (CPC) basis. With varying PPC ad formats you can reach your target audience in numerous ways. As a top Pay-Per-Click Agency, we utilize a full suite of paid advertising formats that deliver instant traffic to your site.

With Google accounting for two-thirds of all US searches, Google AdWords remains the most effective PPC advertising vehicle. It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to test keywords, complementing your existing SEO strategies.

Top Pay-Per-Click Agency (Ppc)

Let's Grow Your Business With PPC

As of late, companies have been increasing their PPC & online marketing budgets, however many companies simply do not know how to go about setting up, managing, optimizing and measuring their campaign. That’s where Growth Citadel as a top Pay-Per-Click Agency steps in. We are committed to providing the highest level of PPC campaign management at an affordable price. From keyword research and campaign set-up, to monitoring and management, to measurement and reporting, we will be there every step of the way to ensure your PPC campaign is a success.

Why Pay-Per-Click Works?

Our Pay-Per-Click (PPC) Process

New to PPC? Well, we’re not, and we can handle each and every part. Ad campaigning is not a passive activity, and we don’t consider our job done when your ads are flung out into the world. They get the love and care they need in the form of constant updates to develop into a real force of nature. In other words, the Growth Citadel PPC process typically involves everything, from audit to complete reporting.

We Dream In Pixels Ppc Process
1

PPC Audit

Our process begins with PPC Audits, where we review existing account performance and configuration, and craft a work plan for improvement.  evaluations as part of this audit. 

Or better yet if you didn’t have accounts already established, we’ll just begin from scratch.

2

Keyword Research & Selection

This is the second and one of the most important steps, in which we’ll do thorough keyword research and select the ones that fit your objective and budget best. We’ll then refine the keywords based on performance once the campaign is up and running.

3

Campaign Planning & Account Creation

In this step, we officially begin full campaign strategy and implementation. We begin by creating your ad account on your platform of choice, if you don’t have one already set up. 

Then is the most important part, the campaign set up. If not set up correctly, it’s destined to fail before it even gets started.

4

Ad Content Creation

We start creating compelling ads, written using our copywriting experience, to maximize visibility and effectiveness.

5

ROI Measurement & Optimization

In order to continually optimize our clients’ PPC campaigns, we conducts extensive industry and competitive research, as well as measure and optimize conversions

6

Ongoing Campaign Tracking & Monitoring

From bid adjustments to creative refinements, we use a pro-active approach to campaign management, to help maximize your spend and create more conversions.

Kinds of PPC Campaigns

So, what types of PPC are there?

Search Advertising

Search ads are the most common ads you’ll see in the search results. These PPC ads appear at the top and bottom of the search results on Google. You’ll see these ads tagged with the word “ad” to indicate paid content. These ads contain text with no visuals. You set up campaigns by writing ad copy, selecting relevant keywords and choosing a suitable landing page on your site.

      By entering the auction to have your business’s ad show here, you can advertise right when people are searching for your products or services. This form of PPC advertising is a proven method of returning results, and it bypasses organic rankings that can take a considerable amount of time to earn.

Display Advertising

Display ads are another PPC ad type you can use to reach people interested in your business. Display ads are banner, image or text ads that appear on different websites, selected to target particular audiences. These ads will link to your website. They generally return a lower click-through rate than search ads, but can be useful for building brand awareness in a visual and engaging format.

You can select your exact target market, or choose people that have visited similar websites before, or hand-pick relevant industry websites to show your adverts. This enables you to fine-tune who sees your adverts and where they are displayed, to get the most out of your investment.

Google Shopping Ads

If you have an eCommerce website, a Google Shopping campaign might be a more effective PPC campaign than any of the other options. These results often show in a carousel above the main Google search results, allowing potential customers to see products and prices before they’ve even clicked onto anyone’s website.

       Effectively a shop window online, Google Shopping adverts provide your audience with a sneak peek at the style and price of your products, before you’ve paid for the click. This means that every click you are paying for has a higher chance of converting, as the visitor has already seen what you have to offer and how much it’ll cost. 

The share of search engine result pages displaying Shopping ads more than doubled during 2014 from 7% to 16% of all search results.

Remarketing

A remarketed or retargeted ad is one of the types of PPC campaigns you can run to reengage your audience.

Many people will visit your website and learn about your products or services but won’t convert. Whether they need more time to think or want to consider other products, they may not choose your business immediately.

When this happens, it may feel like you’ve lost a lead, but that’s not the case. Instead, you’re presented with an opportunity to use remarketed ads to get them to think about your business and choose your brand.

Retargeting uses cookies on a user’s browser to show them specific ads based on their previous online actions.

Our PPC Packages

We created a PPC package for any kind of institution, at any stage of growth. By taking advantage of advanced technology like Google’s Smart Bidding Technology, we’re able to offer lower management fees and include the full stack of tools required to create amazing results. There are three main fees associated with PPC advertising:

The advertising budget is the amount we use to pay advertising platforms, like Google Adwords. We do not bill a single penny of this budget. We recommend spending at least $2,000 on any paid advertising campaign to build traffic and conversions. However, typically the more you spend, the more results you will get.  

There is a one-time setup fee for each of our PPC packages. This fee compensates for the time and effort it takes to set up your campaigns. It includes setting you up in our PPC analytics software, management systems, and creating any necessary advertising accounts. 

Our PPC packages cost anywhere from $1,000 to $8,000 per month on average. This price varies based on a lot of factors, like the amount of advertising channels you need and the how much you plan to spend on ads. This fee also enables us to fund the software we use and the time and effort we spend to manage, and optimize  your advertising campaigns.

Starter Plan

Manage up to $2,500 in ad spend per month.
$ 450 Monthly
  • $1,000 Initial Setup Fee
  • Manage Up To $2,500 In Ad Spend
  • $450 Monthly Management Fee
  • Campaign Development & Strategy
  • 1 Personal Consultation Per Month
  • Advanced Keyword Research and Selection
  • Up To 400 Keywords Targeted
  • Management Of 1 Ad Platform (+$200/mo For Any Additional Platform)
  • Strategic Bid Management
  • Tracking for 100 web lead phone calls
  • Transcription for 25 web lead phone calls
  • Google Display Network
  • YouTube Video Ads (Clients Need To Provide Video)
  • Google In-Store Visit Reporting
  • Google Customer Match & Audience Match
  • Gmail Competitor Ads
  • Ad Campaign Copywriting
  • Ad Copy Performance Testing
  • Dynamic Keyword Insertion Into Ads
  • Google Analytics Integration & Goal Tracking
  • Campaigns Will Be Managed Through Client's Google Ads Account
  • Initial Banner Ad Design For Display & Remarketing (Additional $500)
  • Conversion Tracking & Reporting
  • Lead Tracking & Nurturing
  • Google Shopping Management (Additional $300)
  • Monthly performance & analysis reporting

Premium Plan

Manage between $2,501 to $12,000 in ad spend per month.
$ 700 Monthly
  • $1,400 Initial Setup Fee
  • Manage $2,500-$12,000 In Ad Spend
  • $700 Monthly Management Fee
  • Campaign Development & Strategy
  • 2 Personal Consultations Per Month
  • Advanced Keyword Research And Selection
  • Up To 2,000 Keywords Targeted
  • Management of 2 Ad Platforms (+$200/mo for additional platform)
  • Strategic Bid Management
  • Tracking For 100 Web Lead Phone Calls
  • Transcription For 25 Web Lead Phone Calls
  • Google Display Network
  • YouTube Video Ads (Clients need to Provide Video)
  • Google In-Store Visit Reporting
  • Google Customer Match & Audience Match
  • Gmail Competitor Ads
  • Ad Campaign Copyrighting
  • Ad Copy Performance Testing
  • Dynamic Keyword Insertion Into Ads
  • Google Analytics Integration & Goal Tracking
  • Campaigns Will Be Managed Through Client's Google Ads Account
  • Initial Banner Ad Design For Display & Remarketing (Additional $500)
  • Conversion Tracking & Reporting
  • Lead Tracking & Nurturing
  • Google Shopping Management (Additional $300)
  • Monthly Performance & Analysis Reporting
  • Website Conversion Analysis Reporting
  • Monitoring Clicks, Conversions and Click Fraud Activity
  • Setup And Management Of Rule Based Bidding
  • 1 Custom Landing Page Created
  • Landing Page Performance Testing
  • 1 Landing Page A/B Test Per Month
  • Dedicated Advertising Expert

Scaling Plan

Manage between $12,001 to $50,000 in ad spend per month.
$ 1,300 Monthly
  • $2,000 Initial Setup Fee
  • Mange $12,001-$50,000 In Ad Spend
  • $1,300 Monthly Management Fee
  • Campaign Development & Strategy
  • 2 Personal Consultation Per Month
  • Advanced Keyword Research And Selection
  • Up To 10,000 Keywords Targeted
  • Management of 2 Ad Platforms (+$200/mo for additional platform)
  • Strategic Bid Management
  • Tracking for 100 web lead phone calls
  • Transcription for 25 web lead phone calls
  • Google Display Network
  • YouTube Video Ads (Clients need to Provide Video)
  • Google In-Store Visit Reporting
  • Google Text Ad Remarketing & Banner Remarketing
  • Gmail Competitor Ads
  • Ad Campaign Copyrighting
  • Ad Copy Performance Testing
  • Dynamic Keyword Insertion Into Ads
  • Google Analytics Integration & Goal Tracking
  • Campaigns Will Be Managed Through Client's Google Ads Account
  • Initial Banner Ad Design For Display & Remarketing (Additional $500)
  • Conversion Tracking & Reporting
  • Lead Tracking & Nurturing
  • Google Shopping Management (Additional $300)
  • Monthly Performance & Analysis Reporting
  • Website Conversion analysis Reporting
  • Monitoring Clicks, Conversions and Click Fraud Activity
  • Setup And Management Of Rule Based Bidding
  • 1 Custom Landing Page Created
  • Landing Page Performance Testing
  • 1 Landing Page A/B Test Per Month
  • Dedicated Advertising Expert
  • Google Customer Match & Audience Match

Complete Campaign Management

Ad campaigning is not a passive activity, and we don’t consider our job done when your ads are flung out into the world.

They get the love and care they need in the form of constant updates to develop into a real force of nature.

Full Service Ad Management

We manage and constantly optimize all of your ads on Google, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Outbrain, SnapChat, and more.

Custom Landing Page

We include a custom built landing page! A high converting page is absolutely critical to your success so we collaborate with you to build an incredible landing page.

CPQL Optimization

CPL (Cost Per Lead) optimization will kill your business. We know that and that's why we always optimize based on CPQL (Cost Per Qualified Lead).

CRM Integration

We use inhouse integrations to instantly send every lead directly into your CRM. We then take data from your CRM so we can optimize your ads based on CPQL.

Lead Tracking

We use amazing technology like CRM, Chatbots and Call Tracking to discover which ads, keywords, and campaigns bring the most valuable leads.

Lead Nurturing

We setup automated systems to be in consistent communication with every lead on their customer journey. This dramatically increases your connection rate.

Conversion Rate Optimization

We constantly run a/b tests and split tests on your landing page in order to improve the conversion rates and constantly increase your return-on-investment (ROI).

Dedicated Expert

You will have a dedicated expert who will be your single point of contact that manages every aspect of your campaign and knows your business inside out.

Monthly Reporting

You'll be able to view your campaign data, trends, & performance any time from any device. And all this info is updated in real time!

Frequently Asked Questions

Growth Citadel: Top Pay-Per-Click Agency

The cost  of each project depends on the individual business’s needs. We offer three different PPC packages, all designed to help companies hit their sales goals and increase their revenue. If you cannot decide which package to choose, we can help guide you through a free consultation session.

The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

No, you do not have to provide us with content. However, if you have content, we are happy to use it. Your dedicated PPC manager can develop unique advertisement content that fits your brand. We have access to custom stock photography, powerful design software, as well as relevant news sources. We can use this to develop advertisements guaranteed to engage your audience.

There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. It also compensates us for the time and effort we spend to set up the necessary advertising accounts for you.

We believe if someone comes to your website – that they should see your company all around after they leave. The reason we love remarketing so much is that you pay pennies on the dollar for remarketing click-through, and 2nd and 3rd time visitors are much more likely to convert. In fact, people may take 6-8 times coming back to your website before they become a customer. Once you understand this dynamic, remarketing (sometimes known as retargeting) becomes much more obvious. We love how effective this is for many of our PPC clients, and how it increases their brand awareness as well.

Yes!, all the time and this is what we love the most. We A/B tests from keywords, demographics setup, text ads and even landing pages. We are always pushing ourselves to get better and better results even though if our Quality Score is already high or our leads are above expectation.

The combination of our team, our proprietary technology, and our processes are what fuel the Growth Citadel advantage. We consistently outperform our competitors because we use years of experience to create winning strategies. We are methodical and hyper-targeted. Our proven approach keeps performance high and your business growing.