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Local Services Advertising

Google Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, increasing local leads and foot traffic and you only pay if a customer contacts you directly through the ad.

        More than 50% of online searchers visit a store within a day of conducting a search. With these ads, you can show up at the top of results when locals search online, giving you the opportunity to boost conversions for your business. To learn more about Local service ads, check out this WordStream guide.

         Growth Citadel makes the process easy for you. To get started, schedule a free call by clicking on the button below or keep reading to learn more.  

Google Local Services Ads

How The Process Works

1

Schedule a free Consultation with us

The first step is to schedule a strategy call with us. In this call we will be able to ask you some questions to determine if your business qualifies for this program as per Google’s requirements. 

2

We tell Google about your Business

Based on the answers you gave us in the first step, we will then tell Google where you’re located, what services you offer, and set your advertising budget so we can show your ads to the right local customers at the right time.

3

Become a Google Guaranteed provider

To become a Google Guaranteed business, Google will run a background check and ensure your business meets local license and insurance requirements.

4

Get your business discovered

We’ll start showing your ads on Google to customers in your area that are actively looking for your services.

5

Start getting jobs

Once a customer sees your ad, they can contact you by phone or message you directly from your ad. You can then choose what jobs you want to take and track your appointments.

6

Maintain and Grow

We will use the Google dashboard to maintain and grow your business by continuously updating or pausing ads, optimizing your account, and adjusting your budget.

Our Local Services Advertising Packages

We created customized local services advertising packages, geared towards local businesses looking to acquire customers from a specific geographical location, using Google’s local services ads program. By taking advantage of this program, you are putting your business ahead of the curve. There are three main budgets and fees associated with each of our local marketing packages:

The advertising budget is the amount we use to pay Google for running your ads. We do not bill a single penny of this budget. Typically the more you spend, the more leads you will get.

There is a one-time setup fee  associated with each of our packages. This fee compensates for the time to set up and maintain your campaigns.

This monthly fee enables us to fund the software we use,  and allows us to continue management, and optimization of your advertising campaign.

Basic Plan

Manage up to $2,500 in ad spend per month
$ 350 Monthly
  • $500 setup fee
  • $350 Monthly Management Fee
  • Added to any other PPC plan: Only $200/month
  • Added to any other local SEO plan: Only $200/month
  • Minimum 3.5 star Google Review rating required
  • Up to $2,500 in ad spend (across all Google ad networks)
  • Voice Search Optimization
  • Weekly Review of Submitted Leads for Accuracy
  • Eligibility submission and communication
  • Weekly Budget Management
  • Monthly Reporting
  • Dedicated Local Marketing Expert
  • Up to 1 geographic location
  • Up to 2 service categories targeted

Aggressive Plan

Manage between $2,501 and $15,000 in ad spend
$ 600 Monthly
  • $750 setup fee
  • $600 Monthly Management Fee
  • Added to any other PPC plan: Only $200/month
  • Added to any other local SEO plan: Only $200/month
  • Minimum 3.5 star Google Review rating required
  • Up to $15,000 in ad spend (across all Google ad networks)
  • Voice Search Optimization
  • Weekly Review of Submitted Leads for Accuracy
  • Eligibility submission and communication
  • Weekly Budget Management
  • Monthly Reporting
  • Dedicated Local Marketing Expert
  • Up to 3 geographic location
  • Up to 4 service categories targeted

Market Leader Plan

Manage $15,000+ in ad spend per month
$ 1,000 Monthly
  • $1,000 setup fee
  • $1,000 Monthly Management Fee
  • Added to any other PPC plan: Only $200/month
  • Added to any other local SEO plan: Only $200/month
  • Minimum 3.5 star Google Review rating required
  • Up to $15,000 in ad spend (across all Google ad networks)
  • Voice Search Optimization
  • Weekly Review of Submitted Leads for Accuracy
  • Eligibility submission and communication
  • Weekly Budget Management
  • Monthly Reporting
  • Dedicated Local Marketing Expert
  • Up to 10 geographic location
  • Up to 8 service categories targeted
Best Value

Complete Campaign Management

Ad campaigning is not a passive activity, and we don’t consider our job done when your ads are flung out into the world.

They get the love and care they need in the form of constant updates to develop into a real force of nature.

Dedicated Expert

You will have a dedicated expert who will be your single point of contact that manages every aspect of your campaign.

Voice Search Optimization

By now, you're probably aware that voice searches account for 50% of all online searches. At Growth Citadel, all of our Local Services ad management plans include voice search optimization to help you connect with more qualified leads. So, you won’t have to worry about missing out on qualified leads and revenue.

Monthly Reporting

You'll get a monthly report of your campaign. You'll be able to view your campaign data, trends, & performance.

Total Budget Management

We will work with you to maximize your ad spend and reach your desired business goals. We want to make the ad process as stress-free as possible, so we do the heavy lifting to ensure you get the highest ROI. With Growth Citadel as your Google Local Services ad partner, you’ll never need to worry about exceeding your campaign budget.

Full Service Ad Management

We manage and constantly optimize all of your ads on to ensure optimum performance and prevent ad spend waste

Geographic Targeting

Our ad management programs feature advanced geographic targeting to help you reach ideal customers. We'll ensure that you easily connect with leads in profitable geographic zones near your local business. Geographic targeting helps you maximize your ad budget and connect with the most valuable customers near you.

Frequently Asked Questions

We have no need to use technical jargon, just honest and simple answers!

The amount of traffic you receive each month will vary, depending on how effective the campaign is and how much you spend on your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

The key performance indicators for local services ads we look at are the number of phone calls or website visits and how many of those calls perform a desired result.

It can be expensive to advertise on Google. This is because the ads are based on a pay-per-click model, which means you pay when someone clicks on your ads. However, this traffic is often high quality on local services ads and the people you are advertising to are actively in search of your products or services, which is often worth the price.

You also have to take the time to consider the average lifetime value of your average customer. Once you understand this, identify the maximum you are willing to spend to acquire one customer. 

We will learn your business through the free kickoff consultation call with you and we may also send you a questionnaire with any additional questions we may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business. From there we will run your ad campaign.

Yes, we will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and optimize (tweak) your campaign.

No, we don’t tie any of our clients sign to a long term contracts.

Each client says us a setup fee for our initial efforts, and if they want to continue the advertising campaigns (99% of clients do), they just pay us a monthly management fee (retainer).

There is a one-time setup fee associated with each of our local services advertising packages. This fee compensates us for the time and effort we spend to setup and run your campaign. It also enables us to set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.

We will manage your local services advertising campaign for a small setup fee that compensates us for our time and effort. To continue running the campaigns, you will pay us a monthly retainer of between $350 to $1,000 depending on your monthly ad spend.

Success does not look the same for every advertising campaign. Therefore, at the start of every month, we will review the primary key performance indicators (KPIs), in this case the number of phone calls you get from the ads. Our reporting process at the end of each month focuses on whether these benchmarks were met or not.

With typical local services advertising campaigns, you can expect to see results in as little as a month.
Our initial campaign begins as soon as we receive the initial setup fee along with the advertising dollars needed to launch your campaign.
When you sign up for Local Services ads, you automatically become a Google Guaranteed business. The Google Guarantee helps you build a strong reputation online, giving potential customers peace of mind that you have been vetted and approved by Google. If a customer is unhappy with the quality of your work, Google may refund up to the amount paid for jobs booked through Local Services ads, with a lifetime cap for coverage.