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CRM integration is the seamless connectivity between your customer relationship management (CRM) software and a third-party applications or digital resources (e.g., your website). Integrations result in automated actions that expand the functionality of your software, eliminating the need to toggle back and forth between systems. Quite often the ideal solution is to get these systems talking, to reduce the need for manual processes, which can cause error and duplication with disastrous consequences at worst, and waste time or cause unnecessary work at best. Integrating these systems can solve a multitude of issues and help to drive your organization forward.