The Coffman Agency
A new experience for a premier women-led Los Angeles PR firm.
Our client is a Los Angeles-based PR and marketing firm that has had a great reputation for great service. They’ve served and achieved great results for dozens of A-list celebrities, from musicians to actresses to NFL athletes.
They brought us on because their website was not matching up to their great reputation. They had deals that would fall apart after their prospect went in their website and couldn’t find what they were looking for.
The Coffman Agency approached us WDIP in January of 2020, looking for a way to improve their website in terms of both performance and aesthetics. We were eager to hear from them and after a short 30 minutes consultation, we were able to see their vision for their new website.
We worked with The Coffman Agency to identify their ideal client. We then went to our drawing board to sketch out a couple of mockups to decide what best aligns with this ideal client. After going through all the mockups we created, both parties ended up agreeing on one of the designs which we immediately began developing on the WordPress CMS. We also integrated a better contact form to easily receive their leads. We then began our rigorous on-page and schema markup optimizations to get the site showing up on search engines quickly. By focusing on the marketing and sales capabilities of the website first, we were confident that our efforts would result in a meaningful outcome.
About the client:
The Coffman Agency is a consultancy that helps our clients establish and promote their brands to achieve using fully-integrated PR, branding and marketing strategies. They work with anywhere from athletes to show hosts to corporate brands.
Beverly Hills, CA